建立一個創意的工作文化

國際化「社群」或組織的基本要素與動態在根本上是一樣的，不論是教育機構、非政府組織、社團或服務性團體、非營利機構、專業性的協會、官方代表、企業… …等。要有一個有活力的創意文化則需要每個人的投入與支持。你在自己的團體或企業中都做些甚麼來鼓勵與培養創意與創新呢?

建立一個創意的工作文化

By Audrey Watters / August 10, 2010 ReadWriteWeb.com
 
IBM最近訪問了60個不同國家、涵蓋33種產業的1500位執行長，他們說：談到有效的領導力，創意是最重要的能力，超越嚴謹、管理能力、誠信，甚至願景。根據問卷結果，80%的執行長們期待他們的事業環境的複雜度將會大幅提高，但只有半數不到的執行長認為他們的組織具備能有效面對這個變化的能力：「這是經八年的研究所發現領導力最大的挑戰」。

問起執行長與高階主管是否「真心願意採取能培育出真正的創意與創新文化所必需的改變性行動」，The Energy Project 執行長Tony Schwartz 在哈佛商業週刊發表了一篇文章，提到「創造創新文化的六大秘密」：

滿足人們的需求： Schwartz先生提到，對正統做法存疑是培養創意的關鍵之一，且要先從質疑對於工作結果的傳統期待開始。他說：「定義好我們所要的成果是什麼，且允許人們可以加上他們的特定要求，盡可能地，讓他們去規畫他們認為要如何完成這些成果。」
 
系統性地教導創意： Schwartz先生列出創意思考的五階段：第一洞見、滲透、熟慮、啟發和確認。
培養熱情： 「扼殺創意最快的方法就是把人們放在完全無法激發他們想像力的角色中。」
讓工作變得重要：讓我們覺得能有正面貢獻的工作能讓人們維持動力，不是只為了「表現得更好」，而是為了能夠提出我們真心想去執行的創意解法!
 

給時間：時間，當然對每個人來說都嫌不夠，然而，要有創意的成果最好的方式就是要撥出時間來做深度思考，而非一直在壓力底下遷就方便的答案。
重視能量的補充：放下問題，去做點別的事。更好的是去活動活動…就算只有半小時的運動都能提升創意。
 
表面上，新成立的企業是高度創意與創新的地方…
許多研究者指向即將來到的「創意危機」。
你採取些甚麼步驟在維持你的個人創意和具創意的新工作文化呢?

Developing a Creative Work Culture,

By Audrey Watters / August 10, 2010 ReadWriteWeb.com

IBM recently surveyed 1500 CEOs across 60 countries and 33 industries, and these executives said that creativity - more than rigor, management discipline, integrity and even vision - was the most important competency skill for effective leadership. According to the survey, 80% of CEOs expect their work environments to grow significantly more complex but less than half believe their organizations are equipped to deal with this successfully - "the largest leadership challenge identified in eight years of research."

Asking if CEOs and executive leaders are "really willing to make the transformational moves necessary to foster cultures of real creativity and innovation," The Energy Project CEO Tony Schwartz has an article in The Harvard Business Review, offering the "Six Secrets to Creating a Culture of Innovation."

Meet People's Needs: Schwartz says that questioning orthodoxy is one of the keys to fostering creativity, and this begins with questioning conventional expectations around work. "Define what success looks like and hold people accountable to specific metrics," he said, "but as much as possible, let them design their days as they see fit to achieve those outcomes."
 
Teach Creativity Systematically: Schwartz lists five stages of creative thinking: first insight, saturation, incubation, illumination and verification.

Nurture Passion: "The quickest way to kill creativity is to put people in roles that don't excite their imagination."

Make the Work Matter: Meaningful work that we feel is making a positive contribution can keep people motivated, not just so we "perform better," but so that we can offer innovative solutions we really care about enacting.

Provide the Time: Time is, of course, scarce for all of us, but the best way to a creative outcome is to make sure to set aside time for deep thinking, rather than always caving to the pressures of instant answers.
 
Value Renewal: Step away from a problem, and go do something else. Even better: go do something active….. even half an hour of exercise can boost creativity.
 
Ostensibly, startups are a site for enhanced creativity and innovation…many researchers are pointing to an impending "creativity crisis." What steps are you taking to help maintain your personal creativity, as well as a creative startup work culture?